Channel strategy

Since its establishment in 1972, Enotria has pursued a channel-specific strategy in its operations. Initially concentrating on the on-trade sector, we gradually expanded our focus to encompass the off-trade, embracing emerging channels and business models along the way. Achieving success across these diverse channels demanded meticulous planning and adaptability, tailoring operations to meet the unique requirements of our customers within each. Today, Enotria&Coe boasts a hybrid specialisation, excelling in both the on- and off-trade domains. This approach benefits our business performance as it delivers significant advantages to our clients, who receive service and support tailored to their specific channels.

Sales team networks and discusses new ideas

Adapting to the evolving needs of multiple channels within the UK drinks market demands ongoing dedication. That is why we continuously review our approach to customer service and relationships, and engagement with specific sales channels. Our sales team is regularly engaged in networking and dialogue, consistently assessing the shifting dynamics of their local markets and nationwide trends. Through these discussions, our team members exchange innovative ideas and strategies, empowering our customers to adapt and thrive in the ever-changing British drinks market.