What's hot and what's not
At Enotria&Coe, we take pride in our ability to stay ahead of market trends and accurately anticipate upcoming developments. To accomplish this, we employ a multifaceted approach. Firstly, our buyers spend much of their time on the ground in key wine-producing regions such as Italy, France, and Spain, with all other regions receiving regular visits from our buying team, too. This enables us to glean insights directly from suppliers and producers, keeping us informed about the latest trends and developments in these markets.
Secondly, our dedicated account managers are dispersed across various regions throughout the country. Their local presence allows them to intimately understand the unique requirements and emerging trends within their respective areas.
Lastly, our head office manages a diverse portfolio of accounts and customers, ranging from airports to online e-commerce platforms. This broad exposure ensures that our teams have a comprehensive understanding of the UK market across different sectors. By leveraging these interconnected layers of expertise, we maintain a clear grasp of what is trending (and what is not) at all times, enabling us to provide our clients with tailored solutions that align with current market demands.
Enhancing profitability
All the insights gleaned from the collaborative efforts of our buying, sales, and head office teams play a crucial role in driving our business forward. They enable us to optimise sales and maintain a well-stocked warehouse with products that are tailored to meet the needs of our market.
At the same time, our customers derive significant benefits from these insights, too. By leveraging our deep understanding of market trends and product availability, we empower them to make informed decisions that enhance their own businesses and drive profitability. This customer-centric approach lies at the core of our commitment to delivering value and excellence in all aspects of our service.
Our annual publication of wine and spirits list is the cornerstone of our reporting efforts, brimming with insights designed to guide our customers in making informed buying decisions for the year ahead. Additionally, we release wine trends and vintage reports from various regions worldwide. These reports are meticulously compiled with the invaluable support and expertise of our buyers and account managers. Furthermore, we publish our annual Sustainability Barometer, which includes further market insights alongside information on the sustainability credentials of our suppliers.
All these resources are crafted with our customers in mind, aimed at assisting them in making the right decisions to ultimately enhance their profitability.
Design
The content of a bottle of wine or spirit is undoubtedly the most important factor to determine its quality, yet it is undeniable that its presentation, encompassing everything from the label to the bottle type, plays a pivotal role in shaping perceptions and ultimately determining its commercial success.
Similarly, the presentation of wine and drinks lists is of utmost importance for any on-trade business. The selection itself is paramount, of course, but the way a list is presented can significantly impact its effectiveness and profitability.
Recognising this, as part of our efforts to assist our customers in developing profitable wine and drinks lists, we also offer support in their design. By collaborating closely with our clients and drawing on our design team's creative capabilities, we ensure that every aspect of their list is tailored to their specific needs and objectives. We believe that a well-designed list not only reflects the ethos and philosophy of the establishment but also enhances the value of its content and maximises its revenue potential.