Truly consultative approach
Portfolio depth
At the heart of our success as one of the UK’s leading wine and drinks suppliers, lies the rich variety and depth of our portfolio. Ranging from acclaimed wineries like Ken Forrester, Planeta, and Trimbach to boutique producers crafting limited batches, our extensive selection is tailored to meet the diverse demands of the UK drinks market. Our portfolio is indeed designed to cater to a wide spectrum of businesses, from large enterprises to small establishments, across various sectors including restaurants, retail, and online sales. Regardless of their size, ethos, or target audience, every venue can find in our portfolio the ideal wines and spirits to complement their offerings.
Industry expertise
Enotria occupies a distinct position in the market, serving a broad audience that ranges from independent gastropubs to nationwide chains. With a history spanning over five decades committed to serving the UK drinks market, such an extensive experience gives us a comprehensive perspective and profound insight into the industry's unique dynamics and evolving demands. To address the inherent diversity within this sector, we adapt our strategies to cater to the individual needs of each channel and business. This approach allows us to stay ahead in the constantly shifting landscape of the UK wine and drinks market, ensuring that we remain at the forefront of industry trends and developments.
Wine specialists
Enotria has been immersed in the world of wine since its inception in 1972. Our founder, Remo Nardone, established this business out of his deep love for wine, and this passion has been the driving force behind Enotria ever since. Over the decades, we have evolved from being on-premise specialists to serving virtually every channel in the UK market. Our clientele now spans from national retailers to independent merchants, and from fine dining establishments to international sporting events. Throughout this journey, we have been actively involved in – and have influenced all – significant trends and developments within Britain’s dynamic and intricate wine market. Our extensive experience has endowed us with more than just expertise in wine; we possess a comprehensive understanding of the various wine markets in the UK, from fine wine to value retail labels, with all their intricate nuances, a depth of knowledge that enables us to accurately anticipate and predict future developments.
Market insight
What's hot and what's not
At Enotria, we take pride in our ability to stay ahead of market trends and accurately anticipate upcoming developments. To accomplish this, we employ a multifaceted approach. Firstly, our buyers spend much of their time on the ground in key wine-producing regions such as Italy, France, and Spain, with all other regions receiving regular visits from our buying team, too. This enables us to glean insights directly from suppliers and producers, keeping us informed about the latest trends and developments in these markets.
Secondly, our dedicated account managers are dispersed across various regions throughout the country. Their local presence allows them to intimately understand the unique requirements and emerging trends within their respective areas. Lastly, our head office manages a diverse portfolio of accounts and customers, ranging from airports to online e-commerce platforms. This broad exposure ensures that our teams have a comprehensive understanding of the UK market across different sectors. By leveraging these interconnected layers of expertise, we maintain a clear grasp of what is trending (and what is not) at all times, enabling us to provide our clients with tailored solutions that align with current market demands.
Enhancing profitability
All the insights gleaned from the collaborative efforts of our buying, sales, and head office teams play a crucial role in driving our business forward. They enable us to optimise sales and maintain a well-stocked warehouse with products that are tailored to meet the needs of our market. At the same time, our customers derive significant benefits from these insights, too. By leveraging our deep understanding of market trends and product availability, we empower them to make informed decisions that enhance their own businesses and drive profitability. This customer-centric approach lies at the core of our commitment to delivering value and excellence in all aspects of our service.
Our annual publication of wine and spirits list is the cornerstone of our reporting efforts, brimming with insights designed to guide our customers in making informed buying decisions for the year ahead. Additionally, we release wine trends and vintage reports from various regions worldwide. These reports are meticulously compiled with the invaluable support and expertise of our buyers and account managers. Furthermore, we publish our annual Sustainability Barometer, which includes further market insights alongside information on the sustainability credentials of our suppliers. All these resources are crafted with our customers in mind, aimed at assisting them in making the right decisions to ultimately enhance their profitability.
Design
The content of a bottle of wine or spirit is undoubtedly the most important factor to determine its quality, yet it is undeniable that its presentation, encompassing everything from the label to the bottle type, plays a pivotal role in shaping perceptions and ultimately determining its commercial success. Similarly, the presentation of wine and drinks lists is of utmost importance for any on-trade business. The selection itself is paramount, of course, but the way a list is presented can significantly impact its effectiveness and profitability. Recognising this, as part of our efforts to assist our customers in developing profitable wine and drinks lists, we also offer support in their design. By collaborating closely with our clients and drawing on our design team's creative capabilities, we ensure that every aspect of their list is tailored to their specific needs and objectives. We believe that a well-designed list not only reflects the ethos and philosophy of the establishment but also enhances the value of its content and maximises its revenue potential.